Unum Group (ticker: UNM, exchange: New York Stock Exchange (.N))
News Release -
Unum Forges Partnership with ESPN
Sponsorship Plays Role in Corporate Rebranding
CHATTANOOGA, Tenn.--(BUSINESS WIRE)--April 24, 2007--Unum (NYSE:
UNM) today announced a new partnership with ESPN that involves the
sole sponsorship for the "Injury Report" to run during the network's
Major League Baseball (MLB) programming.
Starting with "Baseball Tonight" on April 26 and running through
the end of the regular MLB season, Unum will sponsor the "Injury
Report," an updated summary of which players are hurt, the nature of
their injuries and their expected return dates. The campaign, called
"Domino Effect," uses an integrated approach to drive awareness of the
new Unum-sponsored report, including advertising on ESPN, ESPN2 and
ABC network television as well as ESPN Radio and ESPN.com.
"This campaign reinforces Unum's philosophy that when injury or
illness strikes, helping both the individual and the organization get
back on their feet is equally important," said Peter Neiman, Unum's
vice president of brand and advertising. "ESPN provided us with an
established and well-recognized platform to create a campaign such as
this. Our goal is to further strengthen Unum's solid market position
and increase awareness of the full-range of benefits we offer for
businesses and the individuals they employ."
In early April, Unum unveiled a new corporate brand that
distinguishes the company as a leader in the employee benefits
industry. With a contemporary logo and the tagline "Better benefits at
work," the brand illustrates both the "new" Unum and its legacy of
innovation and commitment to the employee benefits market.
Unum (www.unum.com), formerly UnumProvident, is one of the leading
providers of employee benefits products and services in the United
States and the United Kingdom. Through its subsidiaries, Unum Group
protects more than 25 million people and provided $6.2 billion in
total benefits to customers in 2006.
Jim Sabourin or MC Guenther, 423-294-6300