Sponsorship Plays Role in Corporate Rebranding

CHATTANOOGA, Tenn.--(BUSINESS WIRE)--April 24, 2007--Unum (NYSE: UNM) today announced a new partnership with ESPN that involves the sole sponsorship for the "Injury Report" to run during the network's Major League Baseball (MLB) programming.

Starting with "Baseball Tonight" on April 26 and running through the end of the regular MLB season, Unum will sponsor the "Injury Report," an updated summary of which players are hurt, the nature of their injuries and their expected return dates. The campaign, called "Domino Effect," uses an integrated approach to drive awareness of the new Unum-sponsored report, including advertising on ESPN, ESPN2 and ABC network television as well as ESPN Radio and ESPN.com.

"This campaign reinforces Unum's philosophy that when injury or illness strikes, helping both the individual and the organization get back on their feet is equally important," said Peter Neiman, Unum's vice president of brand and advertising. "ESPN provided us with an established and well-recognized platform to create a campaign such as this. Our goal is to further strengthen Unum's solid market position and increase awareness of the full-range of benefits we offer for businesses and the individuals they employ."

In early April, Unum unveiled a new corporate brand that distinguishes the company as a leader in the employee benefits industry. With a contemporary logo and the tagline "Better benefits at work," the brand illustrates both the "new" Unum and its legacy of innovation and commitment to the employee benefits market.

About Unum

Unum (www.unum.com), formerly UnumProvident, is one of the leading providers of employee benefits products and services in the United States and the United Kingdom. Through its subsidiaries, Unum Group protects more than 25 million people and provided $6.2 billion in total benefits to customers in 2006.

CONTACT: Unum
Jim Sabourin or MC Guenther, 423-294-6300

SOURCE: Unum