MCLEAN, Va., Feb. 10 /PRNewswire-FirstCall/ -- Sunrise Senior Living, Inc. (NYSE: SRZ), today announced its participation in two upcoming investor conferences. On Tuesday, February 15, 2005, Paul Klaassen, chairman and CEO of Sunrise, will present at the UBS 2005 Global Healthcare Services Conference in New York City at 10:30 a.m. Eastern Standard Time. Tom Newell, president of Sunrise, will present on Thursday, February 17, 2005 at the Smith Barney Citigroup 2005 Small and Mid-Cap Conference in Las Vegas, Nevada at 8:45 a.m. Pacific Standard Time. The presentations will discuss the senior living services industry and the momentum Sunrise has within its market.

Both presentations will be available live via web cast on the Investor Relations section of Sunrise's Web site (http://www.sunriseseniorliving.com). Replays of the web casts will be available on the website through February 25, 2005.

Sunrise Senior Living is the nation's largest provider of senior living services. The McLean, Va.-based Company employs more than 35,000 people. As of December 31, 2004, Sunrise operates 380 communities that are open in the United States, Canada, Germany and the United Kingdom with a combined capacity for approximately 43,000 residents. Sunrise also has 33 communities under construction in these countries with a combined capacity for approximately 2,900 residents. Sunrise offers a full range of personalized senior living services, including independent living, assisted living, care for individuals with Alzheimer's and other forms of memory loss, as well as home care, nursing and rehabilitative care. Sunrise's senior living services are delivered by staff trained to encourage the independence, preserve the dignity, enable freedom of choice and protect the privacy of residents. To learn more about Sunrise please visit http://www.sunriseseniorliving.com.

Certain matters discussed in this press release may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Although Sunrise believes the expectations reflected in such forward- looking statements are based on reasonable assumptions, there can be no assurances that its expectations will be realized. Sunrise's actual results could differ materially from those anticipated in these forward-looking statements as a result of various factors, including, but not limited to, its ability to successfully complete The Fountains transaction and integrate it into the Company's operations, development and construction risks, acquisition risks, licensing risks, business conditions, competition, changes in interest rates, market factors that could affect the value of the Company's properties, the risks of downturns in economic conditions generally, satisfaction of closing conditions and availability of financing for development and acquisitions. These and other risks are detailed in the Company's annual report on Form 10-K filed with the Securities and Exchange Commission. The Company assumes no obligation to update or supplement forward-looking statements that become untrue because of subsequent events.

SOURCE Sunrise Senior Living, Inc.

CONTACT:
Dave Spille
Vice President, Investor Relations and Capital Markets
Sunrise Senior Living, Inc.
+1-703-273-7500

Web site: http://www.sunriseseniorliving.com
(SRZ)