Red Robin Gourmet Burgers, Inc. (ticker: RRGB, exchange: NASDAQ Global Market (.O))
News Release -
Put on Your Lederhosen! Red Robin Debuts New Oktoberfest Bürger for a
Limited Time OnlyCasual dining chain also asks burger lovers to "Answer the Call" with
GREENWOOD VILLAGE, Colo., Sep 19, 2011 (BUSINESS WIRE) --
Get out your best lederhosen and prepare for a one-of-kind
Oktoberfest-inspired feast. Now through November 6, Red Robin - the
gourmet burger expert for more than 40 years - is featuring The
Oktoberfest Bürger - a toasted pretzel bun slathered with beer mustard
and topped with a fire-grilled beef patty, melted Swiss cheese,
beer-mustard sautéed onions, Black Forest ham and green leaf lettuce.
Pair that with Sweet Potato Fries served with sweet and spicy ketchup
for dipping, and this Bavarian feast just piles on the YUMMM(TM).
"The upcoming fall season was the inspiration behind this burger because
the flavors are reminiscent of fall days and tailgating - grilling at a
football game, eating hot pretzels with mustard, and enjoying a beer,"
said Red Robin's executive chef Dave Woolley. "I took those flavors and
made that into a burger that would be a perfect option for our
To support the new burger, Red Robin will launch its latest advertising
campaign based on the casual dining chain's popular and memorable
mnemonic, "Red Robin, YUMMM(TM)," from Sept. 19 through Oct. 17. During
this time, the Oktoberfest Bürger will be available for $6.99. As part
of the campaign, consumers will experience "YUMMM" through the following
ad, airing during shows, including "Good Morning America,"
"Entertainment Tonight" and "Inside Edition" as well as on cable
television networks such as Comedy Central, TBS and USA that features
a police captain arriving at a busy crime scene. Police have been
unable to locate a fugitive, and the police captain successfully finds
the suspect by yelling into a megaphone, "Red Robin," to which the
fugitive pops out from a manhole and responds, "YUMMM."
Digital Video Ads to educate viewers about The Oktoberfest Bürger and
additional LTO items. The ads will run on a combination of video sites
and mobile video apps, like ABC news and USA Today.
Red Robin will also be releasing the latest edition of their Drinks and
Desserts Menu featuring Sam Adams(R) Seasonal beers as well as introducing
a regional beer program across the country where a local beer - in eight
U.S. regions - will be featured on the menu. For example, all Colorado,
Nevada and Arizona corporate-owned restaurants are featuring Ranger(TM) IPA
from New Belgium(R) Brewing Company. The menu will also include Red
Robin's newest dessert, the Nestlé(R) Toll House(R) Cookie Sundae. The
sundae includes a warm chocolate chip cookie and scoop of vanilla ice
cream drizzled with caramel and gooey hot fudge with a helping of
whipped cream and a cherry on top and is available for $3.49.
For more information on the Oktoberfest Bürger and Red Robin's other
limited time offer items, or to find the restaurant location nearest
you, visit www.redrobin.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Robin Gourmet Burgers, Inc., a casual dining restaurant chain
founded in 1969 that operates through its wholly owned subsidiary, Red
Robin International, Inc., has been serving up wholesome, fun dining
experiences in a family-friendly environment for more than 40 years. Red
Robin, the "Smiling Burger(R)" expert, is famous for serving
more than two dozen high-quality, Honest to Goodness(R) gourmet
burgers with Bottomless Steak Fries(R), as well as a wide
variety of salads, sandwiches, wraps, soups, appetizers, entrees and
signature Bottomless Beverages(TM). There are 460 Red Robin(R)
restaurants located across the United States and Canada, including
corporate-owned locations and those operating under franchise
agreements. Red Robin... YUMMM(TM)!
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SOURCE: Red Robin Gourmet Burgers, Inc.
Red Robin Gourmet Burgers
Jamie Winter, 303-846-6108
Linhart Public Relations
Robin Zimmerman, 303-951-2559