PulteGroup, Inc. (ticker: PHM, exchange: New York Stock Exchange (.N))
News Release -
Pulte Homes Ranks Highest in Customer Satisfaction in Philadelphia, According to J.D. Power and Associates; Pulte Receives First Ever 'Platinum Award'
BLOOMFIELD HILLS, Mich.--(BUSINESS WIRE)--Sept. 15, 2004--The
Philadelphia Division of Pulte Homes, Inc. (NYSE:PHM) received the
highest ranking in customer satisfaction in its market by J.D. Power
and Associates. The honor is based on results of the 2004 New Home
Builder Customer Satisfaction Study(SM).
In addition to the highest ranking in the Philadelphia market,
Pulte Homes was named the inaugural recipient of the J.D. Power and
Associates Platinum Award for customer satisfaction among U.S. home
builders. To qualify, each of Pulte's 24 divisions surveyed scored
above its individual market average and the company's combined average
score exceeded the 90th percentile of the average score for the entire
study. A total of 25 markets were included in this year's study.
"This market becomes increasingly competitive each year, so
receiving this award is more satisfying than ever," said Bill Reiser,
president of Pulte's Philadelphia Division. "In our division and
throughout the country, customer satisfaction is Pulte's top priority
before, during and after a home sale. It's great to see customers
recognizing those efforts."
Overall, 14 of Pulte's operations received the highest ranking for
customer satisfaction in their respective markets. Pulte Homes
operations also ranked among the top three builders in 23 of the 24
markets in which they were surveyed, and finished above average in all
Through its Pulte Homes, Del Webb and DiVosta operations, Pulte
was the most recognized builder in the study. The company:
-- Ranked highest in Charlotte, Dallas / Ft. Worth, Detroit, Ft.
Myers / Naples (DiVosta), Houston, Jacksonville, Las Vegas
(Del Webb), Minneapolis / St. Paul, Orlando, Palm Beach
(DiVosta), Philadelphia, Tampa Bay (DiVosta), Tucson, and
Washington, D.C. (Pulte).
-- Ranked second in nine markets: Austin, Chicago (Del Webb), Ft.
Myers / Naples (Pulte), Las Vegas (Pulte), Phoenix,
Sacramento, San Francisco Bay Area, Southern California
(Pulte), and Tampa Bay (Pulte).
-- Ranked third in six markets: Atlanta, Chicago (Pulte),
Raleigh-Durham, San Diego, Southern California (Del Webb), and
Washington, D.C. (Del Webb).
"They set the bar very high for the Platinum Award," said Richard
J. Dugas, Jr., president and CEO of Pulte Homes. "If you're going to
be a top-ranking builder, you have to consistently deliver a
high-quality home and an excellent purchase experience. The award and
these results underscore the fact that nothing is more important than
delighting our customers. It's critical to our goal of becoming the
home builder of choice across America."
Dugas said that Pulte Homes has a comprehensive system for
communicating with every customer to ensure their needs are being met.
The company tracks customer feedback shortly after they move in and
again at the 11-month mark. "The difference between short-term and
longer term satisfaction is narrowing," Dugas said. "We know when
customers maintain a high degree of satisfaction nearly a year after
moving in, we stand a good chance that they'll become a Pulte customer
For its 2004 Home Builder Customer Satisfaction Study(SM), J.D.
Power and Associates focused on individuals that purchased a new
single family detached or attached home during 2003. The sample was
drawn from public records of a total of 165 counties. Qualifying
builders in each market had to have a minimum of 150 home closings in
the prior year and a minimum of 50 returned questionnaires. The
four-page questionnaire was mailed to all buyers of qualifying
builders from March through May 2004.
J.D. Power and Associates found that the primary factors in
customer satisfaction are customer service, home readiness at the time
of closing and the company's sales staff.
Additional information is available at www.jdpower.com.
About Pulte Homes
Pulte Homes, Inc., (www.pulte.com) based in Bloomfield Hills,
Michigan, has operations in 44 markets across the U.S. Under its Del
Webb (www.delwebb.com) brand, the Company is the nation's leading
builder of active adult communities for people age 55 and older. Over
its history, the Company has constructed more than 370,000 homes.
Pulte Mortgage LLC is a nationwide lender committed to meeting the
financing needs of Pulte Homes' customers by offering a wide variety
of loan products and superior customer service
CONTACT: Pulte Homes, Inc.
Mark Marymee, 248-433-4648
SOURCE: Pulte Homes, Inc.