Lionbridge Technologies Inc. (ticker: LIOX, exchange: NASDAQ Global Market (.O))
News Release -
VeriTest Introduces LiveTest Web Usability Testing
New Service Maximizes Usability and Functionality of Business-Critical Web
Applications to Enhance Customer Acquisition and Retention
WALTHAM, Mass., Dec. 3 /PRNewswire-FirstCall/ -- VeriTest, the testing
division of Lionbridge Technologies, Inc. (Nasdaq: LIOX) today announced the
availability of its LiveTest(TM) web testing service. Combining VeriTest's
proprietary analytic technology with usability testing services, LiveTest
enables organizations to assure their web sites meet the highest levels of
usability. By maximizing the user experience on the Web, companies can
effectively increase customer satisfaction, turn visitors into paying
customers, and reduce support costs.
As a series of tests conducted by VeriTest's community of independent
evaluators, the LiveTest service evaluates user behavior, collects data and
assesses web site usability objectives. LiveTest's analytic technology
automates the collection of user actions and feedback and provides in-depth
reports containing complete, objective analysis of user behavior and web site
Based on the wealth of usability data provided by target evaluators and
collected by the LiveTest application, VeriTest analysts provide comprehensive
recommendations to improve web site functionality and maximize the user
experience by enhancing navigation, functionality and usability.
"Web usability is receiving the attention of customers around the world as
they realize that usability, navigation, and performance of their Web
operations are critical factors that strongly influence the success of their
business," said Rory Cowan, CEO, Lionbridge. "The introduction of LiveTest
demonstrates our commitment to expand our worldwide testing services to meet
the evolving needs of our customers. As the leader in outsourced testing
services, VeriTest now offers a cost-effective usability solution that enables
our customers to enhance customer acquisition and retention."
How LiveTest Works
After working with clients to establish demographic criteria, VeriTest
selects evaluators from its community of tens of thousands of Web users.
Evaluators use PCs in their own homes or offices to evaluate Web sites and
perform specific tasks while the LiveTest software tracks mouse clicks,
keyboard strokes, time in each task, and other vital metrics. Evaluators also
enter comments before, during, and after their site visits, providing
invaluable insights into the customer experience.
LiveTest studies generate an abundance of raw information, which clients
can view through an exclusive online interface. In addition, VeriTest
professionals provide analysis and recommendations for site improvements.
"VeriTest's LiveTest gave us convincing evidence that our new search
interface beat our top competitors, and supplied truly useful detail on how
real users reacted to it," said Jessica Hoffman, Vice President of Marketing
for Jeeves Solutions, the enterprise software division of Ask Jeeves, Inc.
The question of usability becomes moot if a site's server crashes under a
heavy load of visitors. In addition to LiveTest, VeriTest also offers load and
stress testing, which simulates the effects of great numbers of users hitting
a site simultaneously. By offering both usability and load and stress testing,
VeriTest is the one-stop location for organizations and online retailers
concerned with enhancing customer loyalty by generating a positive user
experience at all touch points.
To learn more about tuning up your Web site, call VeriTest at 877-342-
5334, email firstname.lastname@example.org, or visit www.veritest.com or www.livetest.com.
About VeriTest services from Lionbridge
VeriTest, the testing division of Lionbridge Technologies, Inc., is the
premium provider of testing services that enable technology companies to
release proven enterprise-scale applications on a worldwide basis. With
datacenter-equipped labs in North America and Europe and Asia, VeriTest
delivers test consulting, test plan development, and test execution services.
With VeriTest services from Lionbridge, customers have a single global partner
for outsourcing specialized technical services associated with global product
releases, including software localization, quality testing, and logo
certification. To learn more, visit www.veritest.com.
LiveTest, Lionbridge and the Lionbridge logo are trademarks or registered
trademarks of Lionbridge Technologies, Inc. in the US and throughout the
world. All other trademarks are the property of their respective owners.
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/CONTACT: Sara Buda of Lionbridge Technologies, +1-781-434-6190,