Kraft Foods Names ACNielsen as Global Research Partner; IRI To Provide Select U.S. Research Services as Part of Long-Term Agreement
NORTHFIELD, Ill.--(BUSINESS WIRE)--July 16, 2001--Kraft Foods,
(NYSE: KFT) a global leader in branded foods and beverages, announced
today that it reached a series of agreements that makes ACNielsen the
company's primary provider of marketplace measurement throughout most
of the world. In addition, Kraft Foods North America has a new
long-term agreement with Information Resources, Inc. (IRI) for select,
strategic research services for all Kraft's brands in the United
Under the new agreement, ACNielsen will now provide retail
measurement, consumer panel, decision support, and modeling and
analytical services to Kraft Foods International in approximately 50
countries within Europe, Asia Pacific and the Middle East/North
Africa. In addition, ACNielsen will create a separate client-service
organization dedicated solely to working on the company's
international business. The agreement covers all of the company's core
categories, including beverages, snacks, cheese, convenient meals and
"This agreement allows us to consolidate our international
marketplace measurement capabilities and share important consumer
information across our different businesses throughout the world,"
said Roger K. Deromedi, Co-CEO, Kraft Foods, and President and CEO,
Kraft Foods International.
Kraft Foods North America already has agreements in place with
ACNielsen for a wide range of strategic marketing research services in
Canada, Mexico and Puerto Rico. Under an expanded new U.S. agreement,
ACNielsen will provide comprehensive research services across all
divisions, including the new divisions created by the acquisition of
"Our new global relationship with ACNielsen gives us access to
their best talent for managing our marketplace measurement needs
worldwide and creating greater value for our business," said Betsy D.
Holden, Co-CEO, Kraft Foods, and President and CEO, Kraft Foods North
America. "We will be further strengthening our relationship with
ACNielsen by adding our Nabisco brands to the US agreement."
In addition, IRI will provide Kraft Foods North America with
certain specialized, high-value services in the United States. "Under
our new agreement, IRI will provide additional resources for our U.S.
business and sales organization, including their InfoScan review
service and other analytic and audit services," said Mary Carroll,
Vice President, Consumer Insights and Strategy, Kraft Foods North
America. "The combination of services from ACNielsen and IRI will give
us a strong array of information capabilities."
Kraft Foods markets the world's favorite food and beverage brands
including Kraft cheese, Jacobs and Maxwell House coffees, Nabisco
cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats,
Post cereals and Milka chocolates - in more than 140 countries.
ACNielsen, a company of VNU N.V., is the world's leading market
research firm, offering measurement and analysis of marketplace
dynamics, consumer attitudes and behavior, and new and traditional
media in more than 100 countries. Clients include leading consumer
product manufacturers and retailers, service firms, media and
entertainment companies and the Internet community.
Information Resources, Inc. (Nasdaq: IRIC) is a leading provider
of UPC scanner-based solutions to the consumer packaged goods
industry, offering services in the U.S., Europe, and other
international markets. IRI supplies manufacturers, retailers, and
brokers with information and analysis critical to their sales,
marketing, and supply chain operations, providing services designed to
deliver value through an enhanced understanding of the consumer to a
majority of the Fortune 500 companies in the consumer packaged goods
For more information about Kraft Foods, please go to
For more information about ACNielsen, please go to
For more information about IRI, please go to www.infores.com.
CONTACTS: Kraft Foods North America
Kathy Knuth, 847/646-2666
Kraft Foods International
Elizabeth Cho, 914/335-9865