The Jones Group Inc. (ticker: JNY, exchange: New York Stock Exchange (.N))
News Release -
Jones Apparel Group, Inc. Announces Launch of Bandolino Apparel
NEW YORK, Oct. 25 /PRNewswire-FirstCall/ -- Jones Apparel Group
(NYSE: JNY) today announced the launch of Bandolino apparel. Building on the
30-year heritage of Bandolino footwear, the apparel line will be available to
major department store customers during November market and in-stores for Fall
2003. Bandolino apparel will be a perfect complement to the very successful
footwear line targeting today's modern consumer at a moderate price point.
According to Lynne Fish, President of Moderate Apparel Brands,
strong presence in department stores creates an exciting platform of consumer
acceptance and desire upon which to leverage an apparel introduction.
Peter Boneparth, President and CEO, Jones Apparel Group, Inc., added,
launch of Bandolino apparel is indicative of the power of our brands and our
ability to create opportunities across the multiple core competencies of the
Jones Apparel Group. Bandolino's long tradition and strong brand awareness
are hallmarks of what the consumer is seeking.
Targeting the fashion aware, moderate consumer, Bandolino apparel will
deliver versatility and functionality while offering a wide assortment of
jackets, pants, skirts, sweaters, and blouses. Accessibly priced, Bandolino
apparel will provide a well-edited assortment utilizing seasonless fabrics
with stretch, novelty textures, embroidery details, and color accents.
Bandolino's new apparel line will deliver the current fashion trends for
multiple uses from career to weekend to special occasion.
A focused key item marketing program,
Bandolino's Best will offer the
must have items relevant to in-season trends.
Bandolino's Best is a quick edit of the most current trends and offers the
consumer easy to understand direction. Bandolino apparel will be supported by
national advertising in key fashion magazines, as well as by in-store fixture
programs and POS graphics.
Jones Apparel Group, Inc. (www.jny.com), a Fortune 500 Company, is a
leading designer and marketer of branded apparel, footwear and accessories.
The Company's nationally recognized brands include: Jones New York; Lauren by
Ralph Lauren, Ralph by Ralph Lauren, and Polo Jeans Company, which are
licensed from Polo Ralph Lauren Corporation; Evan-Picone, Rena Rowan, Norton
McNaughton, Gloria Vanderbilt, Erika, l.e.i., Energie, Currants, Jamie Scott,
Todd Oldham, Nine West, Easy Spirit, Enzo Angiolini, Bandolino, Napier and
Judith Jack. The Company also markets costume jewelry under the Tommy
Hilfiger brand licensed from Tommy Hilfiger Corporation and the Givenchy brand
licensed from Givenchy Corporation. Celebrating more than 30 years of
service, the Company has built a reputation for excellence in product quality
and value, and in operational execution.
Certain statements herein are
forward-looking statements made pursuant
to the safe harbor provisions of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements represent the Company's expectations
or beliefs concerning future events that involve risks and uncertainties,
including the strength of the economy and the overall level of consumer
spending, the performance of the Company's products within the prevailing
retail environment, and other factors which are set forth in the Company's
2001 Form 10-K and in all filings with the SEC made by the Company subsequent
to the filing of the Form 10-K. The Company does not undertake to publicly
update or revise its forward-looking statements as a result of new
information, future events or otherwise.
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SOURCE Jones Apparel Group, Inc.
/CONTACT: Wesley R. Card, Chief Operating and Financial Officer, or Anita
D. Britt, Executive Vice President Finance, +1-215-785-4000, both of Jones
/Web site: http://www.jny.com /
CO: Jones Apparel Group, Inc.
ST: New York
IN: FAS TEX
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3765 10/25/2002 08:02 EDT http://www.prnewswire.com