New Website Offers the Largest Selection of Jones New York Apparel Online

NEW YORK, Oct. 2 /PRNewswire-FirstCall/ -- Jones New York, a leading brand of lifestyle women's clothing, today announced the launch of a dedicated e-commerce site where shoppers can access the full breadth of the brand's collection: www.jny.com. Jones New York is a division of Jones Apparel Group (NYSE: JNY).

The new www.jny.com features the largest selection across all of the Jones New York apparel lines, including Collection, Signature, Sport, Dress, as well as outerwear, and select accessories. The site also features an expanded assortment of missy, petite and woman-sized merchandise, providing the highest standards of quality in fit and design, which our customers have come to appreciate and expect.

In addition to online shopping, www.jny.com also features the fashion expertise of Lloyd Boston, America's favorite "Style Guy" and the exclusive style guru for Jones New York. The comprehensive added-value fashion advice and tools include: "The Jones Report," a monthly guide to new looks from Jones New York, seasonal video style tips from Mr. Boston, and an interactive "Ask The Experts" section where visitors can ask a style question of Mr. Boston for a personalized answer. Visitors to the site can also sign up to be a "JNYinsider" and receive emails from Jones New York about seasonal must-have, new products and style tips from Lloyd Boston.

"Jones New York is the foremost brand in women's classic apparel, and we are happy to bring the collection to our customers, who will enjoy shopping at our new online flagship store. The breadth of the assortment offered, the ease of navigation, and the added-value of Lloyd Boston provide our customers with the tools and information needed to dress for their lifestyle," says Ron Offir, President of Jones Apparel Group E-Commerce.

Stacy Lastrina, Jones' Executive Vice President of Marketing and Creative Services, said, "We are thrilled to have Lloyd Boston as an integral part of the new jny.com. Lloyd has a tremendous ability to connect with women and is dedicated to helping real women achieve their best selves, which perfectly aligns with the Jones New York brand promise. Having a style expert like Lloyd at women's fingertips offers tremendous value."

To celebrate the new launch, www.jny.com will offer free shipping for a limited time.

About Jones New York

For over 30 years Jones New York has been a leading and trusted apparel brand that women look to for help in creating their best selves through lifestyle fashion that is modern and timeless. For more information, visit www.jny.com.

About Jones Apparel Group, Inc.

Jones Apparel Group, Inc. (http://www.jonesapparel.com) is a leading designer, marketer and wholesaler of branded apparel, footwear and accessories. The Company also markets directly to consumers through its chain of specialty retail and value-based stores. The Company's nationally recognized brands include Jones New York, Nine West, Anne Klein, Gloria Vanderbilt, Kasper, Bandolino, Easy Spirit, Evan-Picone, l.e.i., Energie, Enzo Angiolini, Joan & David, Mootsies Tootsies, Sam & Libby, Napier, Judith Jack, Albert Nipon and Le Suit. The Company also markets costume jewelry under the Givenchy brand licensed from Givenchy Corporation, footwear under the Dockers Women brand licensed from Levi Strauss & Co and apparel under the Rachel Roy brand licensed from Rachel Roy IP Company, LLC. Each brand is differentiated by its own distinctive styling, pricing strategy, distribution channel and target consumer. The Company contracts for the manufacture of its products through a worldwide network of quality manufacturers. The Company has capitalized on its nationally known brand names by entering into various licenses for several of its trademarks, including Jones New York, Evan-Picone, Anne Klein New York, Nine West, Gloria Vanderbilt and l.e.i., with select manufacturers of women's and men's products which the Company does not manufacture. For more than 30 years, the Company has built a reputation for excellence in product quality and value, and in operational execution.

Investor Contact:
John T. McClain, Chief Financial Officer
Jones Apparel Group
(212) 642-3860

Media Contacts:
Joele Frank and Sharon Stern
Joele Frank, Wilkinson Brimmer Katcher
(212) 355-4449

SOURCE Jones Apparel Group, Inc.