Genpact Ltd (ticker: G, exchange: NYSE Archipelago Exchange (.N))
News Release -
3-Feb-2010
Genpact Acquires Symphony Marketing SolutionsStrengthens its Leadership in Analytics and Data Management; Adds Vertical Domain Expertise in Retail, Pharmaceuticals and Consumer Packaged GoodsNEW YORK & GURGAON, India, Feb 03, 2010 (BUSINESS WIRE) -- Genpact Limited (NYSE: G), a leader in managing business processes for
companies around the world, today announced the acquisition of Symphony
Marketing Solutions, Inc. (SMS), a leading provider of analytics and
data management services with expertise in the retail, pharmaceutical
and consumer packaged goods industries. SMS has more than 1,200
employees in India and the United States. Concurrently with the closing
of the SMS acquisition, Information Resources, Inc. (IRI), one of the
world's leading providers of enterprise market information solutions and
services and a strategic client of SMS, has executed an eight-year
contract under which SMS will provide end-to-end data management and
analytics services to IRI.
Genpact was one of the first companies to offer high-end analytics
services from delivery centers in India and today is one of the largest
global providers of the full spectrum of analytics services. The
acquisition of SMS expands Genpact's scale and depth in the retail,
pharmaceutical and consumer packaged goods industries and reinforces
Genpact's leadership position in the knowledge process outsourcing
industry.
Customer transactions are generating billions of data points a year, but
the skills required to effectively manage, integrate, and analyze the
massive quantities of data are beyond the core competencies of many
companies. Genpact has developed modular analytics processes that can be
easily embedded in a client's information management systems to convert
this data into insights. Combined with our rigorously scientific Smart
Enterprise Processes (SEPSM), Genpact uses these insights to
help companies increase sales, reduce costs and improve business
effectiveness.
"This acquisition allows both companies to combine expertise and
significantly enhance the value we bring to our clients," said Pramod
Bhasin, president and CEO of Genpact. "SMS has a strong
client-centric and performance driven culture that aligns very well with
Genpact. SMS brings deep domain expertise in the retail, pharmaceutical
and consumer packaged goods verticals. This expertise will not only
allow us to offer a broader range of services ranging from core finance
and accounting, procurement and supply chain to data management and
advanced analytics solutions, but will also enhance our Smart Enterprise
Processes (SEPSM) in these verticals by leveraging strong
insights to deliver accelerated business impact to clients worldwide."
"As SMS and its parent company Symphony Technology Group (STG) assessed
ways to build leadership in the data management and marketing operations
space, we realized the need to have critical mass in terms of size,
scale and client relationships to significantly accelerate our growth
and to enable IRI and other clients to offer even more value to their
end-customers," said Dr. Romesh Wadhwani, STG's founder, chairman
and CEO. "The combination of SMS's domain expertise and capabilities in
the retail, pharmaceutical and consumer packaged goods verticals with
Genpact's scale, breadth of services, global delivery footprint, Lean
Six Sigma approach, and unparalleled process expertise, creates a
compelling value proposition for our clients and employees to drive
growth," he added.
About Genpact
Genpact is a leader in managing business processes, offering a broad
portfolio of enterprise and industry-specific services. The company
manages over 3,000 processes for more than 175 clients worldwide.
Putting process in the forefront, Genpact couples its deep process
knowledge and insights with focused IT capabilities, targeted analytics
and pragmatic reengineering to deliver comprehensive solutions for
clients. Lean and Six Sigma are ingrained in the company's culture,
which views the management of business processes as a science. Genpact
has developed Smart Enterprise Processes (SEPSM), a
groundbreaking, rigorously scientific methodology for managing business
processes, which focuses on optimizing process effectiveness in addition
to efficiency to deliver superior business outcomes. Services are
seamlessly delivered from a global network of centers to meet a client's
business objectives, cultural and language needs and cost reduction
goals. Learn more at www.genpact.com.
About Symphony Marketing Solutions
Founded as part of the Symphony Technology Group family of companies,
Symphony Marketing Solutions (SMS) is now the gold standard for creation
of both market and customer insights. This is made possible by our
globally sourced data management and analytical services, deep Sales and
Marketing expertise, and a services organization that executes with
uncompromising attention to quality and security. Employing over 1,200
data, analytics and sales/marketing experts worldwide, SMS leverages a
multi-shore delivery model to provide rapid, responsive and
results-driven solutions to savvy marketers in key industries. Symphony
Marketing Solutions is the preferred alternative for many of the world's
strongest brands. More information is available at www.symphonyms.com.
Safe Harbor
This press release contains certain statements concerning our future
growth prospects and forward-looking statements, as defined in the safe
harbor provisions of the U.S. Private Securities Litigation Reform Act
of 1995. These statements involve a number of risks, uncertainties and
other factors that could cause actual results to differ materially from
those in such forward-looking statements. These risks and uncertainties
include but are not limited to a slowdown in the economies and sectors
in which our clients operate, a slowdown in the BPO and IT Services
sectors, the risks and uncertainties arising from our past and future
acquisitions, our ability to manage growth, factors which may impact our
cost advantage, wage increases, our ability to attract and retain
skilled professionals, risks and uncertainties regarding fluctuations in
our earnings, general economic conditions affecting our industry as well
as other risks detailed in our reports filed with the U.S. Securities
and Exchange Commission, including Genpact's Annual Report on Form 10-K.
These filings are available at www.sec.gov.
Genpact may from time to time make additional written and oral
forward-looking statements, including statements contained in our
filings with the Securities and Exchange Commission and our reports to
shareholders. Although Genpact believes that these forward-looking
statements are based on reasonable assumptions, you are cautioned not to
put undue reliance on these forward-looking statements, which reflect
management's current analysis of future events. Genpact does not
undertake to update any forward-looking statements that may be made from
time to time by or on behalf of Genpact.

SOURCE: Genpact Limited
Anita Trehan (Genpact Media Relations) +91 981110 0223 anita.trehan@genpact.com or Kelli Gail (For Genpact) 212-880-5261 kelli.gail@ogilvypr.com or Vivaan Gideon (For Genpact) +91 9811062853 vivaan.gideon@bm.com
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