NEW YORK--(BUSINESS WIRE)--Aug. 20, 2004--Coach, Inc. (NYSE: COH), a leading marketer of modern classic American accessories, today announced that Coach Japan has been selected as the recipient of the "People's Choice Award" to be presented at the 22nd Mainichi Fashion Awards in a ceremony in Tokyo on September 14, 2004. This Award is presented to a company or brand whose activities contributed in a significant way to fashion culture and had an impact on Japanese society.

Ian Bickley, President and Chief Executive Officer of Coach Japan, Inc., said, "I'm delighted that Coach Japan has been designated to receive this prestigious award. Our selection by both a survey of Mainichi Newspaper readers, as well as the nominating committee, speaks to the strength of the Coach brand and our growing popularity among Japanese consumers. It also reflects the continued enthusiasm that the Japanese have shown towards our fresh and relevant offering, consistent product flow and distinctive newness, as innovation is key with this important consumer group."

Over the last three years, since establishing Coach Japan, Coach has been the fastest growing imported handbag and accessory brand in Japan, and it now enjoys the number two market share position. Due to the success of the company's three recently-opened flagships in the Ginza, Shibuya and Marunouchi sections of Tokyo, Coach has accelerated plans for additional flagship locations in Osaka, Sapporo and Sendai to be opened before the end of this year.

Lew Frankfort, Chairman and Chief Executive Officer of Coach, Inc., added, "It is an honor to receive such an important award. Naturally, we're very pleased that Coach is so widely appreciated by Japanese consumers."

Coach, with headquarters in New York, is a leading American marketer of fine accessories and gifts for women and men, including handbags, women's and men's small leathergoods, business cases, weekend and travel accessories, footwear, watches, outerwear, sunwear, and related accessories. Coach is sold worldwide through Coach stores, select department stores and specialty stores, through the Coach catalog in the U.S. by calling 1-800-223-8647 and through Coach's website at www.coach.com. Coach's shares are traded on The New York Stock Exchange under the symbol COH.

This press release contains forward-looking statements based on management's current expectations. These statements can be identified by the use of forward-looking terminology such as "may," "will," "should," "expect," "intend," "estimate," "are positioned to," "continue," "project," "guidance," "forecast," "anticipated," or comparable terms. Future results may differ materially from management's current expectations, based upon risks and uncertainties such as expected economic trends, the ability to anticipate consumer preferences, the ability to control costs, etc. Please refer to Coach's latest Annual Report on Form 10-K for a complete list of risk factors.

CONTACT: Coach
Analysts & Media
Andrea Shaw Resnick, 212/629-2618

SOURCE: Coach, Inc.