Cobra Electronics Corporation (ticker: COBR, exchange: NASDAQ Global Market (.O))
News Release -
Mac|Life Names Cobra iRadar Most Innovative Product at CES 2011 in Future Tech Winner AwardsPrestigious Recognition from Leading Apple/Mac Magazine Marks the Fifth Award for Break-Through In-Car Radar/Smart Detection System Since Launch Three Months Ago
CHICAGO, Jan. 12, 2011 /PRNewswire via COMTEX/ --
Cobra Electronics Corporation (Nasdaq: COBR), the leading manufacturer of radar detection devices, today announced that its innovative Cobra iRadar in-car smart detection system has been recognized by the editors of Mac|Life Magazine, a leading independent magazine devoted to today's passionate Mac users, as the Most Innovative Product for Mac and iDevice users at the 2011 International CES show in Las Vegas. The Cobra iRadar system was honored with Mac|Life's most prestigious award from a field of more than one thousand Mac and/or iDevice products on display at the world's largest consumer electronics exhibition.
According to Mac|Life's editorial staff, "In a CES jammed with iPhone cases, iPad cases, battery packs, and even more iPhone cases, the device that impressed the most from the world of Mac and iDevice products was Cobra's iRadar. It combines a radar/laser detector with an iPhone app, which doesn't sound like much until you understand how they work together. Thanks to a Bluetooth connection, the iRadar uses your phone's GPS connection to track where you are, taking advantage of Cobra's database of speed and red-light cameras to give you ample warning over the speaker. But best of all is a new feature coming this spring that will pool the info of all iRadar users, so if your detector picks up a radar gun in use, it instantly notifies all the other users, creating a pretty impressive live database. And that's definitely innovative product design."
"We were overwhelmed by the outpouring of positive response we received for the Cobra iRadar system at CES from buyers and the media, and being recognized by Mac|Life as the most innovative product at the show further validates the break-through design and innovative thinking that has gone into this system," said Sally Washlow, senior vice president of marketing and sales for Cobra Electronics. "The upcoming Cobra Threat Center for iRadar release we announced was also well received as attendees rallied around the concept of bringing social media-like capabilities into the automobile by allowing the iRadar user community to share safety alerts and provide driving peace-of-mind and protection to our customers."
For a complete list of Mac|Life's CES 2011 Future Tech Winner recipients, please visit: http://www.maclife.com/article/columns/maclifes_ces_2011_ftw_award_winners.
The Cobra iRadar Detection System has a suggested retail price of $129.95 and is available at leading retailers nationwide, including ABT Electronics, ABC Appliance, Amazon, Best Buy, Crutchfield, Radio Shack, Sears, and many more. The Cobra iRadar app is available today as a free download for the iPhone on the App Store. For more information on the Cobra iRadar Detection System, please visit www.cobrairadar.com.
About Cobra Electronics:
Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com. Follow Cobra on Twitter at www.twitter.com/CobraElectronic or become a fan at www.facebook.com/CobraElectronics.
SOURCE Cobra Electronics