Cobra Electronics Corporation (ticker: COBR, exchange: NASDAQ Global Market (.O))
News Release -
Cobra Electronics' AURA(TM) Camera & Driving Hazard Database Now Available on Personal Navigation SystemsSpeed & Red Light Camera Alerts will be Available on MOTONAV(TM) GPS UnitsCHICAGO, Jan 06, 2010 /PRNewswire via COMTEX/ -- Cobra Electronics (Nasdaq: COBR) will provide its AURA Camera & Driving Hazard Database on Motorola GPS navigation systems in North America and throughout Europe. Cobra's exclusive AURA database will provide speed and red light camera alerts on MOTONAV GPS devices alerting drivers to thousands of driving threats that could cause unintended traffic violations as well as accidents.
This announcement marks the first time consumer PNDs will feature speed and red light camera detection, as well as known speed traps and dangerous intersection alerts, standard on a GPS device. MOTONAV units will ship preloaded with the AURA database. Consumers will immediately be able to see the added benefits of having this aided awareness while using their MOTONAV units.
"We are proud that Motorola chose Cobra as its partner," said Jim Bazet, Chairman and CEO of Cobra Electronics. "AURA is a global database, maintained and supported in Europe by our Performance Products Limited subsidiary and in North America by Cobra."
Cobra's AURA database stores the GPS coordinates of speed and red-light cameras and driving hazards. Users can access this database online and download daily updates onto various devices. With dedicated professional research teams working out of its Chicago world headquarters and in its European office, Cobra has succeeded in developing a systematic verification process to minimize false alerts and establish the most dependable database on the market. In North America, Cobra verifies 100 percent of the database's speed and red-light cameras and dangerous intersections by communicating directly with municipal police departments, traffic bureaus, state transportation agencies and proprietary data partners to ensure that every single alert is accurate. Cobra also works to ensure the most comprehensive database of speed traps, accident hotspots, high-risk zones, and congestion change cameras in North America and Europe. The AURA Camera and Driving Hazard Database is updated daily and available 24 hours a day, 7 days a week to its subscribers.
For more information about the AURA Camera & Driving Hazard Database and other AURA-enabled products, visit www.cobra.com, follow Cobra on Twitter at www.twitter.com/CobraElectronic or become a fan at www.facebook.com/CobraElectronics.
AboutCobraElectronics & Performance Products, Ltd.
Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com. Follow Cobra on Twitter at www.twitter.com/CobraElectronic or become a fan at www.facebook.com/CobraElectronics.
Performance Products Limited ("PPL"), a wholly owned subsidiary of Cobra Electronics, is a consumer electronics manufacturer based in Runcorn, England. Founded in 1995 as a manufacturer of radar detection systems, PPL manufactures award-winning GPS locators, personal navigation devices and safety alert systems and also maintains a proprietary, downloadable database of speed camera locations. The company also manufactures and markets GPS trackers under the My-Trak brand covering personal, asset and marine tracking. PPL's products are sold through mass merchandisers, catalog showrooms, automotive retailers and dealerships, internet sites and a network of over 400 Diamond Dealers. For more information on PPL and its products, please go to www.snooperuk.com.
SOURCE Cobra Electronics