Charter (ticker: CHTR, exchange: Privately Held)
News Release -
24-Mar-2008
Charter's ''High-Speed for Life'' Internet Auction Draws Over a Half-Million Visitors Innovative Marketing Campaign Opens New Channels to Reach Online Communities
ST. LOUIS--(BUSINESS WIRE)--March 24, 2008--Charter
Communications, Inc.'s (NASDAQ: CHTR) innovative marketing campaign is
opening new sales channels and driving heightened awareness of its
blazing fast high-speed Internet service. Charter's "High-Speed for
Life" Internet auction is aimed at surfers of social networks, blogs
and other online communities. Consumers can bid on receiving Charter
High-Speed(R) Internet service, along with wireless home networking,
for life.
An independent research firm, comScore, Inc., ranked Charter's
high-speed Internet speeds to be faster and more reliable than
combined Internet offerings provided by national phone companies in
areas where Charter provides service(1).
"The participation and awareness generated by this auction has far
surpassed our expectations and we are astounded by the enthusiasm it
is attracting. Online communication has become an integral part of our
daily lives, and all of our services - video, high-speed Internet and
telephone - contribute to our brand promise that 'Charter Brings Your
Home to Life.' This campaign offers just that, for life," said Bob
Quigley, Executive Vice President and Chief Marketing Officer for
Charter. "As a company committed to the communities we serve, when the
auction is over, we will donate the proceeds to Habitat for Humanity,
another organization dedicated to bringing homes to life."
Over the past year, Charter has invested over a billion dollars in
capital to serve its customers and to upgrade its networks. Charter is
committed to investing in its communities to make them strong, and
providing value to all its customers by offering high-quality products
and services backed up by superior customer care.
Bidding in Charter's "High-Speed for Life" Internet auction ends
on March 26, 2008. More information on the auction, including
registration and bidding, can be found at
http://connect.charter.com/forlife/.
Habitat for Humanity is an ecumenical Christian ministry that
welcomes to its work all people dedicated to the cause of eliminating
poverty housing. Since its founding in 1976, Habitat has built more
than 250,000 houses worldwide, providing simple, decent and affordable
shelter for more than one million people. For more information, visit
www.habitat.org.
About Charter Communications
Charter Communications, Inc. is a leading broadband communications
company and the third-largest publicly traded cable operator in the
United States. Charter provides a full range of advanced broadband
services, including advanced Charter Digital Cable(R) video
entertainment programming, Charter High-Speed(R) Internet access, and
Charter Telephone(R). Charter Business(TM) similarly provides
scalable, tailored, and cost-effective broadband communications
solutions to business organizations, such as business-to-business
Internet access, data networking, video and music entertainment
services, and business telephone. Charter's advertising sales and
production services are sold under the Charter Media(R) brand. More
information about Charter can be found at www.charter.com.
(1) comScore, Inc., Throughput Report, October - December 2007.
Faster claim based on a comparison to internet download speeds
averaged across all of AT&T/BellSouth, Qwest and Verizon's broadband
internet offerings by providers in areas serviced by Charter. Reliable
speed claim based on comparison of the difference between average
observed broadband download speed versus AT&T/BellSouth, Qwest and
Verizon's advertised broadband download speed weighted across all of a
provider's broadband internet offerings in areas serviced by Charter.
CONTACT: Charter Communications, Inc.'s
Media:
Anita Lamont, 314-543-2215
or
Investors:
Marty Richmond, 314-543-5621
SOURCE: Charter Communications, Inc.
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