Choice Hotels International, Inc. (ticker: CHH, exchange: New York Stock Exchange (.N))
News Release -
Choice Hotels Promotes Mary Beth Knight and Bill Carlson to Senior Vice Presidents Within Its Marketing Division
SILVER SPRING, Md., May 2 /PRNewswire-FirstCall/ -- Choice Hotels
International, Inc. (NYSE: CHH) today announced the promotions of Mary Beth
Knight and Bill Carlson to senior vice presidents. Mary Beth Knight is the
company's senior vice president, eCommerce, and Bill Carlson is Choice's
senior vice president, consumer revenue growth. Both continue to report to
Wayne Wielgus, Choice's executive vice president and chief marketing officer.
Knight and Carlson, in conjunction with their promotions, have been elected
officers of the company by the Choice Hotels Board of Directors.
Mary Beth Knight, who joined Choice in February 2002, is responsible for
all electronic channel distribution, including choicehotels.com, third party
travel sites, global distribution systems, and electronic database management.
Her new role is a testament to her accomplishments and Choice's dedication of
increased resources and focus toward the Internet, which continues to grow in
importance and is becoming the industry's dominant reservations channel,
exceeding phone reservations. During her career with Choice, she has played a
key role in building the company's global eCommerce distribution strategy,
including making strategic, revenue-generating enhancements to the company's
Website, http://www.choicehotels.com. She has also created and negotiated
several successful strategic partnerships with key eCommerce distributors,
including Expedia, Hotels.com, Travelocity, TravelWeb, Orbitz and Cendant.
These partnerships have generated significant incremental revenues while
providing extensive cost savings to Choice's franchisees.
Prior to joining Choice, Knight served as vice president, eCommerce for
Best Western International. In her 20-year hospitality career, she has also
held various senior marketing and sales positions with Doubletree Hotels,
Ramada International and Servico Hotel Management Corporation. Knight is a
graduate of Columbia College.
Bill Carlson, who joined Choice in September 1998, has led the company's
efforts in the consumer research arena and guided its rewards programs,
promotions and industry partnerships. In his role, he has been instrumental in
increasing membership in the company's rewards programs, Choice Privileges and
EA$Y CHOICE. Since 2001, membership in these organizations has increased from
1.2 million to 4.5 million members, with revenue growing to more than half a
billion dollars. Carlson has also played major roles in establishing the
company's customer database, creating its customer care strategy, and
developing and deploying Choice's hotel-level guest satisfaction system. In
his expanded role, Carlson will broaden the scope and reach of his
responsibilities for the company's customer database and customer relationship
management (CRM) systems, the loyalty marketing rewards programs, national
promotions and partnerships, consumer research and market information.
Prior to joining Choice, Carlson was senior director, marketing
information and planning for Promus Hotel Corporation. A 20-year hospitality
industry veteran, he also served in a variety of market/research analysis
positions for Holiday Inns. He holds a BA and an MBA from Arizona State
"Mary Beth Knight and Bill Carlson have made invaluable contributions to
Choice's marketing effectiveness," said Wayne Wielgus, executive vice
president and chief marketing officer of Choice. "Thanks to Mary Beth's
contributions, we have been able to strengthen the revenue contribution from
our Web site and establish and solidify strategic relationships with key
third-party, Web-based distributors. With Bill heading our consumer marketing
area, we have greater insight into our guests and can therefore more
effectively market to them and serve them through programs such as Choice
Privileges and targeted consumer promotions."
Choice Hotels International franchises more than 5,200 hotels,
representing more than 425,000 rooms, in the United States and more than 40
countries and territories. As of March 31, 2006, 653 hotels are under
development in the United States, representing 51,157 rooms, and an additional
69 hotels, representing 6,223 rooms, are under development in more than 20
countries and territories. The company's Cambria Suites, Comfort Inn, Comfort
Suites, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites
and Suburban Extended Stay Hotel brands serve guests worldwide.
Additional corporate information may be found on the Choice Hotels
Internet site, which may be accessed at http://www.choicehotels.com.
Choice Hotels, Choice Hotels International, Cambria Suites, Clarion,
Quality, Comfort Suites, Comfort Inn, Sleep Inn, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge and Rodeway Inn are proprietary trademarks
and service marks of Choice Hotels International.
SOURCE Choice Hotels International, Inc.
CONTACT: David Peikin of Choice Hotels International, Inc.,
+1-301-592-6361, Fax: +1-301-592-6177, or firstname.lastname@example.org