RNS Number:6610N

British Sky Broadcasting Group PLC

08 February 2008

NOT FOR DISTRIBUTION IN THE UNITED STATES

Bond Issue

Earlier today, British Sky Broadcasting Group plc announced a private placement

of U.S.$750 million aggregate principal amount of notes (the 'Notes') paying

6.10% interest and maturing on 15 February 2018.

The prospectus in respect of the Notes has now been filed with the UK Listing

Authority and has been made available to the public in printed form at the

registered office of British Sky Broadcasting Group plc (as set out below), at

the offices in London of each of the initial purchasers of the Notes and at the

offices of the paying agent in London.

In addition, two copies of the prospectus have been submitted to the Financial

Services Authority and the prospectus will shortly be available for inspection

at the Financial Services Authority's Document Viewing Facility situated at the

address set out below.

The securities referred to in this document have not been, and will not be,

registered under the U.S. Securities Act of 1933 (the 'Securities Act'), or

under the securities legislation of any state of the United States, and may not

be offered or sold in the United States, other than pursuant to an exemption

from, or in a transaction not subject to, the registration requirements of the

Securities Act. The issuer of the Notes does not presently intend to make a

public offer of securities in the United States or to register any securities

under the Securities Act.

Address of Issuer

British Sky Broadcasting Group plc

Grant Way

Isleworth

Middlesex TW7 5QD

Enquiries

Alison Dolan 020 7705 3623

Robert Kingston 020 7705 3726

Address of Document Viewing Facility

Document Disclosure Team

UK Listing Authority

The Financial Services Authority

25 The North Colonnade

Canary Wharf

London E14 5HS

This information is provided by RNS

The company news service from the London Stock Exchange

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