PASADENA, Calif.--(BUSINESS WIRE)--Feb. 8, 2008--His Royal Highness Prince Andrew, The Duke of York, met today with Dean A. Scarborough, president and chief executive officer of Avery Dennison, and other Company senior managers to discuss new Radio Frequency Identification (RFID) technology that the company is providing London-based retailer, Marks & Spencer.

RFID electronic devices are used to improve efficiency in inventory tracking in retail stores and outlets. RFID item level tagging has reduced stocking time from 7.5 hours to 1 hour at Marks & Spencer stores.

"I understand the relationship between Avery Dennison and Marks & Spencer is an extremely important one," said His Royal Highness. "It's another example of several I've heard so far on this visit of US and UK companies working together to benefit both our economies."

His Royal Highness' meeting at Avery Dennison was in his capacity as United Kingdom Special Representative for International Trade and Investment. His aim is to help foster good business relationships between California-based companies and the United Kingdom.

"It was a great honor to meet His Royal Highness and discuss how RFID technology is making it easier and more cost efficient for retail companies like Marks & Spencer to better serve their customers," Scarborough said. "This technology is playing a growing role in how retailers track and market products to their customers. RFID is also a growing segment of Avery Dennison's business with our production of RFID inlays nearly tripling last year.

"I also enjoyed our discussion with His Royal Highness about Avery Dennison's business in England and the United Kingdom, which goes back to the early years of the Company," he added. "We continue to have a significant presence in Great Britain, where we established our first label license holder in 1947 and opened our first roll materials factory in 1964."

Avery Dennison is a global leader in pressure-sensitive labeling materials, retail tag, ticketing and branding systems, and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2007 sales of $6.3 billion. Avery Dennison employs more than 30,000 individuals in 51 countries worldwide, who develop, manufacture and market a wide range of products for both consumer and industrial markets. Products offered by Avery Dennison include: Fasson brand self-adhesive materials; Avery Dennison brand products for the retail and apparel industries; Avery brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications.

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CONTACT: Avery Dennison
Media Relations:
Laurence J. Dwyer, (626) 304-2014
communications@averydennison.com
or
Investor Relations:
Cynthia S. Guenther, (626) 304-2204
investorcom@averydennison.com

SOURCE: Avery Dennison